Facing the Sun Face the fact…the sun is your skin's worst enemy. Sun exposure is the primary cause of premature aging, brown spots, wrinkles and, worst of all, skin cancer. A tan is actually the skin's response to injury, occurring when the sun's rays penetrate the skin's inner layer causing it to produce melanin. Exposure to the sun's ultraviolet (UV) radiation causes the skin's support structures, collagen and elastin, to break down, accelerating the aging process. There is even scientific evidence that five or more sunburns double the risk of developing skin cancer, with the nose being the number one site for skin cancer. Eighty percent of all cases occur on the head and neck, with lips, eyelids and ears being other vulnerable spots. Children especially need to be protected from sunburn at a very early age, because damage deep in the epidermis progressing over their lifetime greatly increases their risk of developing skin cancer later in life. Children also need to be protected from the toxic chemicals and preservatives found in many sunscreens on the market. For their safety and health, as well as yours, MyChelle Dermaceuticals offers an extraordinary, non-toxic Sun Shield SPF 30. It is an anti-aging, non-toxic, paraben-free, full spectrum UVA (responsible for skin aging and likely to cause skin cancer) - UVB (causes redness and sunburn and is a major risk factor for all types of skin cancer) sunscreen that preserves skin's moisture without clogging pores or irritating eyes. The good news is… it's never too late to start wearing sunscreen (daily use can actually reverse a significant portion of sun damage) and to develop wise habits to protect your skin from the damaging rays of the sun. The peak time for harmful ultraviolet radiation is between the hours of 10am and 4pm, so if you're out during that time, be sure to apply a liberal amount of Sun Shield and cover up with a wide-brimmed hat, a long sleeved shirt, and sunglasses. UV radiation is also a factor in the development of lip cancer, so don't forget MyChelle's Love Your Lips, a luscious, antioxidant lip treatment with sunblock UVA/UVB protection and emollient, nourishing shea and kokum butters to soothe chapped lips and protect lips from dehydration. Many experts recommend wearing sunscreen, lip balm and sunglasses year round to protect your skin, lips and eyes from the cumulative effects of sun exposure. Tip
from the Founder: May
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